There are two important components to online course: creating them, then selling them. You can invest quite a fair amount of money creating these online courses, but if you don’t know how to best sell online courses, it’s going to be a long, lonely road.
The good news is there have been many people who have already gone down this road before you and that means you can learn from them. Below are 5 very important tips on how to create and sell your online courses.
Tip 1: Make sure there’s a market.
With regard to most topics out there today, there’s probably a ‘been there, done that’ mentality already in place. In other words, your idea (even though you probably) assume it’s unique, isn’t.
That’s good news. If there are no online courses for certain topics, there’s probably not a market for them. So make sure there’s a market for those course.
Tip 2: Don’t compare yourself to seasoned pros.
When you set out to create and sell online courses, one of the biggest mistakes you could make would be to compare your creations to more seasoned pros, especially those with big budgets.
Instead, focus on delivering killer content. Make sure your audience can seriously devour everything you’re teaching them. They want value.
What you often find with more seasoned pros over time is they have a tendency to put too many red herrings in their content, meaning you have to buy more to learn more. You can easily counter that with great content throughout.
Tip 3: Don’t worry if you’re not yet an ‘expert.’
On whatever topic you’re going to sell, don’t undersell yourself. You don’t want to offer bad advice, but you don’t need to know everything about your topic from the start.
Begin your courses where you are, with information you know is true and accurate and find a simple, engaging way to present it.
I was NOT an expert when I created my first online course, but I did a massive amount of research. Today, that course has earned thousands of dollars.
Tip 4: Be fun!
Whether you’re focusing on millennials or business professionals, people want to enjoy learning, so make your content fun. That doesn’t mean you have to put in cute little animal cartoons or course jokes.
No. But you should have fun making these courses. When you do, your audience will have fun learning about the content.
Fun tip – Use your out takes. When you record your course, you’re going to make mistakes while filming. If you’re recording yourself and make a mistake, laugh it off, and use the out take in the course. Show people you are human and are having fun. In turn, they will have fun.
Tip 5: Choose the right platform for you.
There are plenty of platforms to publish and sell your courses online. Make sure you choose one that fits your needs and budget. Start small and build. When success starts coming to you, it’ll be fun. Naturally.
If you’re a regular blog reader, you’ll know I recommend beginners sell online courses on Udemy. They have 10 million subscribers on their email list and have a massive following on social media.
Related: 3 Platforms to Sell Your E-Course