You’re thinking about putting together (developing, if you will) online courses for your business. You have blogs, people read ‘em, comment on ‘em, and you’re getting a strong following. You’ve also been having people constantly tell you they’d pay money to learn more from you!
Hey, guess what? You’re an authority.
It’s a great thing. When you’re an authority, you attract more people to you and eventually that helps you build a strong income stream, not just from ads and other online endeavors, but also through online courses.
Before you head out to build your online course it’s a good idea to think about where you’d market it. Even if you have one, two, or more but they aren’t doing much for you, don’t worry … let’s talk about the top 5 places for online course marketing.
Maybe you’ve heard about Udemy before. This company started with the goal of helping democratize the educational system by making it easier for people to learn from the ‘experts’ in the world. It’s worked.
It’s one of the most potent ways for online course marketing today with over 10 million subscribers on their email list, and my #1 income stream as of writing this post.
If you’re not into Udemy, for a number of reasons (people have issues with some aspects of that other marketplace), check out Teachable. You get better access to potential students and pricing is streamlined, making it easier for you to get your students into the online courses you want to offer. The downside for online course marketing, is you have to spend money to be seen online or have an established email list. Teachable is my #2 income stream, whaa?!
If you’ve never done this type of thing before, it can feel overwhelming. Take a step back and check out Ruzuku. This provides all the nuts and bolts you’re going to need to develop, launch, and even promote your online course. It’s spendy for the online course creator, but I hear good things about this one!
4. An email list.
It’s important to develop an email list. People get so much spam today they have a tendency to not hand out their email address without getting something valuable for it in return.
However, once you get a strong email list going, you’ll be able to market to the people who truly want what you have to offer. My email list is the reason Udemy and Teachable are my top two income producing programs online today.
If you want full control over user data and a turnkey operation for your online courses, Soloprenaut is your ticket. Of course, you should take it for a test drive first and they offer some nice free trials.
I personally do not have experience with Soloprenaut, but I hear good things.
If you’re just starting out with online course marketing, you don’t have an email list at all, and are a total newb when it comes to creating, marketing, and selling online courses, I highly recommend you try Udemy. It’s where I got my start and is the easiest platform to get your course created and to the marketplace. They will also market your course for you, so that helps get you some traction.
If you want to learn how to create an online course and want to get an idea of how Udemy works, check out this online course.
It’s one of the most well known for course creation on Udemy and worth every penny. By the way, no one pays full price on Udemy. If the link doesn’t provide a discount already, you can Google it and find a coupon code.
Good luck and have fun!