You know the routine: it’s the middle of the night and you’re awake. You stare at the ceiling, maybe the clock on the nightstand (alright, who are we kidding? We don’t do clocks anymore), or your phone.
Sleep won’t find you.
It’s annoying. It’s frustrating. And, if it happens too many days in a row it’s going to leave you feeling worn out, unfocused, and annoyed. You’ll start snapping at people everywhere you go.
But you can’t sleep. You have this new business venture and you want to succeed so bad, you want to become your own boss with so much intensity you can barely focus on anything else.
The problem exists in the ideas.
You’ve come to realize how important blogging is for your new business venture. Maybe you’ve got your web domain. Maybe you’ve even started the buildup of your site. Perhaps it’s already up and running and now you have to fill it with content.
You need blogs!
Yes, you need some killer copy on your website, including the home, about, products, and some other pages, but you need blogs with great blog topics.
The term ‘blog’ is actually short for ‘web log.’ While it used to refer to random thoughts people shared online in the infancy of the Internet (remember the ‘World Wide Web?’), today is offers everyone -you, me, your dog or cat … well, not everyone, but those who are determined to make their business successful- the opportunity to share information, experiences, and advice.
But you need ideas and did I mention great blog topics?
The last thing you want is to put a blog out there that essentially copies the more successful bloggers. If you do that, who’s going to bother following you? How would you even be able to make a name for yourself?
You need awesome ideas. So, you need to brainstorm for them. Let’s take a quick trip back to your high school days and brainstorming lessons.
- Get a sheet of paper and pen. Sure, this seems mundane, but this is how it starts. I recommend a small notebook, something you could stuff in your pocket.
- Jot down every idea that comes to mind. I mean every idea. Don’t think, just write.
- Fill the paper or pages with ideas. One idea will trigger another and another and another.
- Go back and start filtering. Once you have a page full of ideas and notes, start organizing, tossing anything that’s terrible, and your list will begin to take shape.
Once you build this list, you’ll begin to see where the best blog ideas are and you’ll begin structuring your blog to win fans and followers before you even set to writing that first one.