Google Analytics will tell you a lot about your website and its success. If you bury your head in the sand and not want to pay attention to these details, it’s going to be extremely difficult for you to find success online.
It’s like racing a car and not wanting to pay attention to how the car performs, not just during practice laps but on race day. You just drop your foot on the accelerator and hope for the best.
Is that going to warrant many wins, if any?
Perhaps, if you’re a rare talent and your car is a rare model, but for most people the answer will be an emphatic ‘no.’
You absolutely need to pay attention to how your website performs, and here are some of the most important Google Analytics metrics you need to be paying attention to right now.
Number of visits.
How many unique visitors come to your site daily, weekly, or even monthly? If you don’t know, then you would have no way of knowing if your marketing methods are actually working.
You should get a clear idea about how many daily, weekly, and monthly visits your website gets and then keep track of this over time, especially around and shortly after a new marketing campaign.
Length of time on site.
If people land on your website and leave within 15 seconds, guess what? Your meta description or page content isn’t attracting the right visitors.
Where is your web traffic coming from? Is it coming through Google searches, Facebook links, pay per click ads, or some other sources? Is it coming from articles you’ve published through reputable sources?
Top pages viewed.
Your website has at least a few pages, right? Today, though, some websites are cramming all of their core information onto the main page, with scroll down features and page links to help people get around on that one page.
However, even those sites have other pages that expand upon information they share. What pages are the most visited? Where do you tend to lose prospects (where do people tend to click away)?
When you look at all of this information, you begin to discover a wealth of information that can help you not just build a better site, but to also market it more effectively.
Getting people to your website is just one part of the battle; convincing them that you are an authority and they’d do well to rely on you for their needs is another part. Google Analytics helps you determine the best processes to maximize conversion rates and help your online business grow.