If you could build an audience of 10,000 readers in two simple steps that few authors are using, would you do it?
So….why aren’t you?
I’ll tell you why, because this strategy is so easy, it’s simply overlooked.
I promise your audience will explode with grow if you do this
I get it, it’s tough out there. You post endlessly on Facebook groups promoting your latest work. You tweet a link to your two hundred followers hoping they share it, you drowned your Instagram audience with how excited you are about your new self-published book hoping for sales, only to get the big goose egg. It sucks. I know it. I did it for months with the same lousy results, but there’s hope. Hope in the form of 2 simple steps that will change everything for you.
- No more relying on posting to Facebook groups full of authors and zero readers.
- No more worthless tweets
- No more begging friends to share your Amazon link
- No more hoping you get a sale when you check your stats in the morning
If you follow these 2 simple steps, your audience will explode and that’s a promise!
First, you must understand that growing your business as an author relies on your readership. Duh. If you have a list of readers you can email when you launch a new book in your series, you get sales. If you don’t have a list, you go back to the bullet points above and struggle.
Let’s all assume we want to skip the latter and gain a large following of readers. How do you do that? Let me give you the two simple steps and allow my author friend a chance to give you all the fine details.
To start, you need to attract readers with more than your book. Yes, you’ve written a great book, but these days competition is so tough you need more than your book to make a living. You need to excite your readers with a tempting offer they just can’t ignore and that is called a Reader Magnet.
A Reader Magnet is an offer for a reader to get some great content in addition to your book in exchange for their email address. It’s information your readers can use in tandem with your book to enhance their experience. Best part, it can be used for fiction and non-fiction authors with similar results. Let’s look at the basic steps.
Want to skip the basics and get the finder details? Click this link to download the free ebook.
Step #1 Create a Funnel Book (Hint: you do not have to write another book)
Did you know a free book on Amazon gets 93-150 times more downloads compared to a paid book? That’s huge numbers! The trick? Make your book free on Amazon and other retailers. Forgo the $.99 or $2.99 sale if you’re in the United States. Downloads are way more important when you’re starting out. You need to gain a readership and a funnel book (free book) will allow you to do that quickly!
Do the math on your own downloads. If you have 100 downloads as a paid book, a free book could get as many as 15,000 downloads!
Step #2 Place a Reader Magnet in your book
A reader magnet is basically an advertisement to your reader promising them something of value. It’s an enhancement to the book they’re reading.
Have a fiction book? Place an advertisement in the beginning and end of your book for your reader to download a short story featuring the main characters from your book! Tease them to see what their favorite characters are doing after the book ends.
Write non-fiction? Create a download to enhance your readers experience. Offer templates, steps by step plans, extra secret details that are related to your book. Readers love free stuff and if they downloaded your book, they’re already interested in your topic.
I realize I glossed over the finer details of “how to” actually create the reader magnet, and add it to your book, but that’s because my author friend wrote a 36 page ebook on the subject and in it he explains everything in detail. He’s offering it for free for a short time if you’re interested. Just follow this link and he’ll email it to you. Yes, this is an affiliate link, but the ebook is free.
The point is, growing your readership should be the most important piece of your business as an author. Without it, you have nothing, so take the steps to grow it. The reader magnet strategy allows you to grow your readership fast, and the best part of the entire process, is it’s free. the ebook and the strategy. It’s all free! you don’t have to spend any money creating this offer or implementing it for your readers.
To your success!